Find the sponsorship that best fits your organization's goals
Increase Your Brand Impact at the Canadian Business Travel Event of the Year
Sponsor and give your organization the best opportunity to connect with the business travel community.
Don’t miss out on making an impression across the 3-day event and explore how sponsorship can help your organization expand its network, increase lead generation efforts, enhance branding opportunities, and make an impact at the Canadian business travel event of the year.
Engage this select group of business travel professionals and join GBTA as a sponsor of the GBTA Canada Conference 2024 in Toronto. Contact our sponsorship team with any questions.
Increase Your Brand Impact at the Canadian Business Travel Event of the Year
Don’t miss out on making an impression across the 3-day event and explore how sponsorship can help your organization expand its network, increase lead generation efforts, enhance branding opportunities, and make an impact at the Canadian business travel event of the year.
Engage this select group of business travel professionals and join GBTA as a sponsor of the GBTA Canada Conference 2026 in Toronto.
Contact our sponsorship team with any questions.
Premium Sponsorships
| Deliverables | Platinum Sponsor $30,000 CAD | Gold Sponsor $23,000 CAD | Silver Sponsor $19,000 CAD |
| Complimentary Supplier registrations to be redeemed by Monday, March 30. | 8 | 6 | 4 |
| Complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable). | 10 | 8 | 6 |
| Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.* | ✔ | ✔ | ✔ |
| All-attendee registration list distributed four (4) times.** | ✔ | ✔ | ✔ |
| VIP table at all Main Stage sessions (8 people per table). | 3 | 2 | 1 |
| Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve. | ✔ | ✔ | ✔ |
| GBTA Remarketing ad (30 days) for Canadian Market. | ✔ | ✔ | ✔ |
| Website Banner ad on gbta.org and GBTA Hub – one (1) creative allowed per month. | 3 months | 1 month | |
| Three (3) minute speaking opportunity on Main Stage. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation. | ✔ | ||
| One (1) push notification on the mobile app during GBTA Canada Conference. | ✔ | ||
| Video commercial (60-second max) to play on Main Stage. | ✔ |
*If sponsor purchases multiple sponsorship opportunities at various tiers, sponsor will be recognized at the highest sponsor level tier purchased.
**Distribution of All-attendee registration list will be provided four (4) times:
6 weeks prior – March 17 (Name, title, company, city)
4 weeks prior – March 31(Name, title, company, city)
2 weeks prior – April 14 (Name, title, company, city, email)
1 week post – May 5 (Name, title, company, city, email)
Subject to PIPEDA, GDPR Compliance and GBTA Terms & Conditions
Brand Awareness
Showcase your organization to event attendees from the moment they register all the way to their arrival at Canada Conference. Your logo will be included prominently at the registration area which is heavily trafficked and centrally located.
$15,000 CAD
- Four (4) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Four (4) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Logo recognition along the front of the registration counters.
- Logo recognition at the footer of the registration website during the registration process and in confirmation email sent to registered attendees.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
Highly visible sponsorship with lanyards distributed to all attendees at the registration desk.
$12,000 CAD
- Three (3) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Three (3) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
- Sponsor is responsible for production and shipping costs of the double-clip lanyards. Quantity to be confirmed by GBTA.
Promote sustainability while enhancing your brand visibility by providing reusable branded water bottles. Your organization will help reduce plastic waste while helping attendees stay hydrated.
$12,000 CAD
- Three (3) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Three (3) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Custom graphic on two (2) signs displayed on water bottle table promoting use of water bottles during the conference.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
- Sponsor to provide sustainable branded water bottles to be distributed to conference attendees. Minimum of 200 to be provided.
Brand Experience
Big Night Out is a fun-filled evening of entertainment, music, and food with plenty of networking opportunities. The sponsor will work hand in hand with GBTA and has the opportunity to add their own company flair to this highly anticipated event.
$28,000 CAD
- Four (4) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Six (6) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Two (2) minute speaking opportunity on Main Stage. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
- Logo recognition on GBTA created Big Night Out poster, used for marketing purposes pre-event.
- Logo recognition on on-site signage at Big Night Out, provided by GBTA.
- Logo recognition in email to all attendees announcing the Big Night Out.
- Verbal mention and logo recognition on Main Stage in reference to Big Night Out.
- Opportunity to include a prize draw for Big Night Out. Sponsor is required to contribute a prize in order for drawing to take place.
- Opportunity to enhance Big Night Out theme with a sponsor-conducted activity or event engagement item, subject to GBTA approval.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
- Sponsor may provide additional branding to be displayed at the Big Night Out. To be discussed with GBTA.
Spotlight your organization as the sponsor of the Broadcast Studio. The business travel industry’s top executives will share thoughts and opinions on the industry in interviews on a set branded by your company.
$15,000 CAD
- Four (4) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Four (4) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Logo recognition on top and tail of every video interview.
- Logo recognition on two (2) meter boards and one (1) floor decal to be displayed at Broadcast Studio during the Conference.
- Logo recognition in “Post-Event Wrap-Up” email to attendees promoting viewership of Broadcast Studio interviews.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
Make your mark as the sponsor of the Connect First Orientation and Networking Session to connect with and guide first-time attendees and returning professionals. This session is open to everyone who wishes to attend to learn tips and tricks on how to get the most out of the Conference, network with other new attendees, and connect with seasoned GBTA attendees and leadership.
$10,000 CAD
- Two (2) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Two(2) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Three (3) minute speaking opportunity at Connect First Orientation. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
- Logo recognition on slides at Connect First Orientation.
- Verbal mention and logo recognition on Main Stage in reference to Connect First.
- Opportunity to place a sustainable giveaway on attendee chairs at Connect First Orientation. Recommended quantity to be provided by GBTA.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
Drive brand awareness and put your brand in front of attendees as soon as their journey begins while making travel to and from the Conference easier.
$10,000 CAD
- Two (2) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Two (2) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Logo recognition with discount details on Canada Conference resource page.
- Logo recognition in “Know Before You Go” email to attendees promoting ride discount details.
- Sponsor to provide 20% discount code for all conference attendees traveling to and from the Conference.
- Custom card with click-through link on main navigation page of the mobile app and Attendee Hub.
- Custom branding at the Conference, to be discussed with GBTA.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
Digital Brand Awareness
Don’t miss the unique opportunity to sponsor Canada Conference’s photo feed! The photo feed will feature the innovative GetPica app, utilizing unique facial recognition technology for attendees to connect, download their photos, and preserve an unforgettable memory of the event.
$15,000 CAD
- Four (4) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Four (4) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Logo recognition on signage near registration with QR code to download GetPica app.
- Logo recognition in “Know Before You Go” email to attendees promoting GetPica.
- Logo will appear inside the GetPica app at top of photo feed and on co-branded banner at the bottom of uploaded photos.
- Logo recognition in “Post-Event Wrap-Up” email to attendees promoting GetPica.
- 30-second video at the top of the GetPica Photo Feed to promote your brand presence at GBTA Canada Conference.
- One (1) Daily News Brief (DNB) Banner ad.
- Verbal mention and logo recognition on Main Stage in reference to GetPica.
- The photo feed will remain live for 12 months after the event providing post-event branding.
- Post-event usage report.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
Sponsor will be prominently featured in the event app which will be used to communicate with attendees before, during, and after Canada Conference. The mobile app is accompanied by the Attendee Hub desktop version.
$17,500 CAD
- Four (4) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Four (4) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Logo recognition in email to all attendees announcing the mobile app is live.
- Custom graphic to appear on the welcome splash screen of the mobile app each time the app is opened. This will appear on both the mobile app and Attendee Hub website.
- Custom card with click-through link on main navigation page of the mobile app and Attendee Hub.
- Two (2) push notifications on the mobile app during GBTA Canada Conference.
- Verbal mention and logo recognition on Main Stage in reference to mobile app.
- Post-event usage report.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
Encourage event attendees to visit your booth by sending your custom message to event attendees who have downloaded the event app.
$750 CAD
- One (1) push notification on the mobile app during GBTA Canada Conference.
Thought Leadership & Event Sponsorship
Kick off the day by aligning your brand with key decision-makers in business travel. This breakfast will bring together corporate travel buyers for focused networking and meaningful conversations.
$8,500 CAD
- Two (2) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Two (2) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Three (3) minute speaking opportunity at Buyers Breakfast. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
- Logo recognition on slides at Buyers Breakfast.
- Logo recognition in “Know Before You Go” email to attendees promoting Buyers Breakfast.
- One (1) push notification to Buyers only on the mobile app promoting Buyers Breakfast.
- Sponsor may provide two (2) pop-up banners to be displayed at the Buyers Breakfast.
- Opportunity to place a sustainable giveaway on attendee chairs at Buyers Breakfast. Recommended quantity to be provided by GBTA.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
Position your brand at the center of connection and conversation during this exclusive lunch for corporate travel buyers. This lunch is where industry leaders connect and learn what their peers think about key issues impacting business travel.
$12,500 CAD
- Three (3) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Three(3) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Five (5) minute speaking opportunity at Buyers Breakfast. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
- Logo recognition on slides at Buyers Lunch.
- Logo recognition in “Know Before You Go” email to attendees promoting Buyers Lunch.
- One (1) push notification to Buyers only on the mobile app promoting Buyers Lunch.
- Seating for ten (10) sponsor representatives at Buyers Lunch.
- Sponsor may provide two (2) pop-up banners to be displayed at the Buyers Lunch.
- Opportunity to place a sustainable giveaway on attendee chairs at Buyers Lunch. Recommended quantity to be provided by GBTA.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
This special event will bring together GBTA leaders to celebrate the global identity of GBTA through the work of our volunteers.
$8,000 CAD
- Two (2) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Two (2) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Three (3) minute welcome remarks at Global Leaders Reception. (Speech only, no video or content slides).
- Logo recognition on invitations for the Global Leaders Reception.
- Five (5) invitations to the Global Leaders Reception.
- Verbal mention at Global Leaders Reception.
- Sponsor may provide up to four (4) pop-up banners to be displayed at Global Leaders Reception.
- Opportunity to include a prize draw for Global Leaders Reception. Sponsor is required to contribute a prize in order for drawing to take place.
- Opportunity to provide branded giveaways or gift bags during Global Leaders Reception. Recommended quantity to be provided by GBTA.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
This special event will bring together GBTA leaders to celebrate the global identity of GBTA through the work of our volunteers.
$8,000 CAD
- Two (2) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Two (2) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Three (3) minute welcome remarks at Global Leaders Reception. (Speech only, no video or content slides).
- Logo recognition on invitations for the Global Leaders Reception.
- Five (5) invitations to the Global Leaders Reception.
- Verbal mention at Global Leaders Reception.
- Sponsor may provide up to four (4) pop-up banners to be displayed at Global Leaders Reception.
- Opportunity to include a prize draw for Global Leaders Reception. Sponsor is required to contribute a prize in order for drawing to take place.
- Opportunity to provide branded giveaways or gift bags during Global Leaders Reception. Recommended quantity to be provided by GBTA.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
Enhance the Opening Reception with your brand presence and engagement activities. This event takes place on the expo floor and is where attendees will gather for entertainment, refreshments and networking!
$16,500 CAD
- Four (4) complimentary Supplier registrations to be redeemed by Monday, March 30.
- Four (4) complimentary Buyer registrations to be redeemed by Monday, March 30 (non-transferable).
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- All-attendee registration list distributed four (4) times.**
- Two (2) minute speaking opportunity on Main Stage. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
- Logo recognition in “Know Before You Go” email to attendees promoting Opening Reception.
- Verbal mention and logo recognition on Main Stage in reference to Opening Reception.
- One (1) push notification on the mobile app promoting Opening Reception.
- Sponsor may provide up to six (6) pop-up banners to be displayed at Opening Reception.
- Opportunity to enhance Opening Reception with a sponsor-conducted activity or event engagement item, subject to GBTA approval.
- Opportunity to include a prize draw for Opening Reception. Sponsor is required to contribute a prize in order for drawing to take place.
- Opportunity to participate in GBTA Broadcast Studio during Canada Conference. Interview slots are scheduled first come, first serve.
*If sponsor purchases multiple sponsorship opportunities at various tiers, sponsor will be recognized at the highest sponsor level tier purchased.
**Distribution of All-attendee registration list will be provided four (4) times:
6 weeks prior – March 17 (Name, title, company, city)
4 weeks prior – March 31 (Name, title, company, city)
2 weeks prior – April 14 (Name, title, company, city, email)
1 week post – May 5 (Name, title, company, city, email)
Subject to PIPEDA, GDPR Compliance and GBTA Terms & Conditions
Contact Us
Ready to become a sponsor or need expert advice on which opportunity is best fit for your organization? Fill out the form below and a member of our sponsorship team will reach out to you shortly.