Find the sponsorship that best fits your organization's goals
Increase Your Brand Impact at the Canadian Business Travel Event of the Year
Sponsor and give your organization the best opportunity to connect with the business travel community.
Don’t miss out on making an impression across the 3-day event and explore how sponsorship can help your organization expand its network, increase lead generation efforts, enhance branding opportunities, and make an impact at the Canadian business travel event of the year.
Engage this select group of business travel professionals and join GBTA as a sponsor of the GBTA Canada Conference 2024 in Toronto. Contact our sponsorship team with any questions.
Increase Your Brand Impact at the Canadian Business Travel Event of the Year
Don’t miss out on making an impression across the 3-day event and explore how sponsorship can help your organization expand its network, increase lead generation efforts, enhance branding opportunities, and make an impact at the Canadian business travel event of the year.
Engage this select group of business travel professionals and join GBTA as a sponsor of the GBTA Canada Conference 2025 in Toronto.
Contact our sponsorship team with any questions.
Premium Sponsorships
| Deliverable | Platinum Sponsor $28,000 CAD | Gold Sponsor $23,000 CAD | Silver Sponsor $19,000 CAD |
|---|---|---|---|
| Complimentary Supplier registrations to be redeemed by Monday, March 31. | 8 | 6 | 4 |
| Complimentary Buyer registrations to be redeemed by Monday, March 31 (non-transferable). | 10 | 8 | 6 |
| Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.* | ✔ | ✔ | ✔ |
| All-attendee registration list distributed four (4) times.** | ✔ | ✔ | ✔ |
| VIP table at all Main Stage sessions (8 people per table). | 3 | 2 | 1 |
| Opportunity to be included in the Buyers only Expo Scavenger Hunt. Buyers will visit your booth in order to enter. Sponsor is required to contribute a prize to participate. | ✔ | ✔ | ✔ |
| GBTA Remarketing ad (30 days) for Canadian Market. | ✔ | ✔ | |
| Website banner ad on gbta.org and GBTA Hub – one (1) creative allowed per month. | 3 months | ||
| Speaking opportunity on Main Stage. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation. | ✔ | ||
| Video commercial (60-second max) to play on Main Stage | ✔ |
*If sponsor purchases multiple sponsorship opportunities at various tiers, sponsor will be recognized at the highest sponsor level tier purchased.
**Distribution of All-attendee registration list will be provided four (4) times:
6 weeks prior – March 18 (Name, title, company, city)
4 weeks prior – April 1 (Name, title, company, city)
2 weeks prior – April 15 (Name, title, company, city, email)
1 week post – May 6 (Name, title, company, city, email)
Subject to PIPEDA, GDPR Compliance and GBTA Terms & Conditions
Brand Awareness
Showcase your organization to event attendees from the moment they register all the way to their arrival at Canada Conference. Your logo will be included prominently at the registration area which is heavily trafficked and centrally located.
$15,000 CAD
- Three (3) complimentary Supplier registrations to be redeemed by Monday, March 31.
- Four (4) complimentary Buyer registrations to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- Logo recognition along the front of the registration counters.
- Logo recognition at the footer of the registration website during the registration process and in confirmation email sent to registered attendees.
- Option for on-site Registration staff to wear one Sponsor logo item on-site (scarf/button/etc provided by Sponsor). Subject to GBTA Approval.
Highly visible sponsorship with lanyards distributed to all attendees at the registration desk.
$12,000 CAD
- Three (3) complimentary Supplier registrations to be redeemed by Monday, March 31.
- Three (3) complimentary Buyer registrations to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- Sponsor is responsible for production and shipping costs of the double-clip lanyards. Quantity to be confirmed by GBTA.
Branded lounge located in a high traffic area where delegates can congregate to network, conduct business, and recharge throughout the conference.
$12,000 CAD
- Three (3) complimentary Supplier registrations to be redeemed by Monday, March 31.
- Four (4) complimentary Buyer registrations to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- Logo recognition on branded lounge in high-traffic area for attendees to network. Lounge branding coordinated by GBTA.
- Opportunity to place a sustainable giveaway in lounge area. Recommended quantity to be provided by GBTA.
Promote sustainability while enhancing your brand visibility by providing reusable branded water bottles. Your organization will help reduce plastic waste while helping attendees stay hydrated.
$12,000 CAD
- Three (3) complimentary Supplier registrations to be redeemed by Monday, March 31.
- Three (3) complimentary Buyer registrations to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- Custom signage on water bottle tables promoting use of water bottles during the conference.
- Verbal mention and logo recognition on Main Stage in reference to water bottles.
- Sponsor to provide branded water bottles, distributed to conference attendees. Quantity to be discussed with GBTA.
Located throughout the Center near Education Session rooms, the Coffee Break will be visible as attendees head to and from Sessions.
Day One (Afternoon): $5,000 CAD
Day Two (Morning and Afternoon): $8,500 CAD
Day Three (Morning): $5,000 CAD
- One (1) complimentary Supplier registration to be redeemed by Monday, March 31.
- One (1) complimentary Buyer registration to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- Logo recognition on signage at sponsored coffee break, provided by GBTA.
- Sponsor may provide one (1) pop-up banner to be displayed in the coffee area.
Brand Experience
Big Night Out is a fun-filled evening of entertainment, music, and food with plenty of networking opportunities. The sponsor will work hand in hand with GBTA and has the opportunity to add their own company flair to this highly anticipated event.
$28,000 CAD
- Four (4) complimentary Supplier registrations to be redeemed by Monday, March 31.
- Six (6) complimentary Buyer registrations to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- Logo recognition on on-site signage/slides at Big Night Out, provided by GBTA.
- Logo recognition in email to all attendees announcing the Big Night Out.
- Logo recognition on the GBTA created Big Night Out Poster, used for marketing purposes pre-event.
- Two (2) minute speaking opportunity on Main Stage. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
- Sponsor may provide additional branding to be displayed at the Big Night Out. To be discussed with GBTA.
- Verbal mention and logo recognition on Main Stage in reference to Big Night Out.
- Opportunity to include a prize draw for Big Night Out. Sponsor is required to contribute a prize in order for drawing to take place.
- Opportunity to enhance Big Night Out theme with a sponsor-conducted activity or event engagement item, subject to GBTA approval.
Spotlight your organization as the sponsor of the Broadcast Studio. The business travel industry’s top executives will share thoughts and opinions on the industry in interviews on a set branded by your company.
$15,000 CAD
- Three (3) complimentary Supplier registrations to be redeemed by Monday, March 31.
- Four (4) complimentary Buyer registrations to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- Logo recognition on one (1) HTML email blast to registered attendees post-conference promoting viewership of all Broadcast Studio interviews.
- Logo recognition on two (2) pop-ups, one (1) floor decal.
- Logo recognition on top and tail of every video interview.
Make your mark as the sponsor of the Connect First Orientation and Networking Session to connect with and guide first-time attendees and returning professionals. This session is open to everyone who wishes to attend to learn tips and tricks on how to get the most out of the Conference, network with other new attendees, and connect with seasoned GBTA attendees and leadership.
$10,000 CAD
- Three (3) complimentary Supplier registrations to be redeemed by Monday, March 31.
- Four (4) complimentary Buyer registrations to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- Three (3) minute speaking opportunity at Connect First Orientation. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
- Logo recognition on on-site signage/slides at Connect First Orientation, provided by GBTA.
- Verbal mention and logo recognition on Main Stage in reference to Connect First.
- Opportunity to place a giveaway on attendee chairs at Connect First Orientation. Recommended quantity to be provided by GBTA.
Digital Brand Awareness
Don’t miss the unique opportunity to sponsor Canada Conference’s photo feed! The photo feed will feature the innovative GetPica app, utilizing unique facial recognition technology for attendees to connect, download their photos, and preserve an unforgettable memory of the event.
$15,000 CAD
- Two (2) complimentary Supplier registrations to be redeemed by Monday, March 31.
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- 30-second video at the top of the GetPica Photo Feed to promote your brand presence at GBTA Canada Conference.
- Logo recognition on signage near registration with QR code to download GetPica app.
- Logo recognition of GetPica experience in the “Know Before You Go” email to attendees.
- Logo recognition of GetPica experience in the “Post-Event Wrap-Up” email to attendees.
- Logo will appear inside the GetPica app at top of photo feed and on co-branded banner at the bottom of uploaded photos.
- One (1) Daily News Brief (DNB) Banner ad.
- Verbal mention and logo recognition on Main Stage in reference to GetPica.
- Post-event usage report.
- The photo feed will remain live for 12 months after the event providing post-event branding.
Establish your company as a thought leader in education. Sponsor will have branding and visibility associated with the On Demand recording of the Education Sessions at Canada Conference. This unique sponsorship provides on-going brand recognition as an educational supporter and contributor within the global business travel sector.
$15,000 CAD
- Four (4) complimentary Supplier registrations to be redeemed by Monday, March 31.
- Six (6) complimentary Buyer registrations to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- Logo recognition on GBTA On Demand video top and tail.
- Logo recognition on one (1) HTML email blast announcing the availability of On Demand.
- On Demand will be accessible to all event registrants via the mobile app post-event for approximately 3 months, then moved to GBTA HUB for members only.
Sponsor will be prominently featured in the event app which will be used to communicate with attendees before, during, and after Canada Conference. The mobile app is accompanied by the Attendee Hub desktop version.
$17,500 CAD
- Four (4) complimentary Supplier registrations to be redeemed by Monday, March 31.
- Four (4) complimentary Buyer registrations to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- Two (2) push notifications on the mobile app during GBTA Canada Conference.
- Custom card with click-through link on main navigation page of the mobile app and Attendee Hub.
- Custom graphic to appear on the welcome splash screen of the mobile app each time the app is opened.
- Verbal mention and logo recognition on Main Stage in reference to mobile app.
- Logo recognition in email to all attendees announcing the mobile app is live.
- Post-event usage report.
- The mobile app will be made available for iOS and Android via the Apple App Store or the Google Play Store and there is an Attendee Hub desktop version to accompany the app.
Encourage event attendees to visit your booth by sending your custom message to event attendees who have downloaded the event app.
$750 CAD
- One (1) push notifications on the mobile app during GBTA Canada Conference.
Thought Leadership & Event Sponsorship
Main Stage Sessions are each unique and they include the opportunity for an executive from the sponsor’s organization to address the largest audience during the Conference. These sponsorships are an excellent venue to share their views and perspectives on the future direction of the business travel industry.
| Deliverable | Main Stage Sponsor (Monday) $25,000 CAD | Main Stage Sponsor (Tuesday Morning) $20,000 CAD | Main Stage Lunch + Keynote Sponsor (Tuesday Afternoon) $30,000 CAD | Main Stage Lunch + Keynote Sponsor (Wednesday) $30,000 CAD |
| Complimentary Supplier registrations to be redeemed by Monday, March 31. | 3 | 2 | 4 | 4 |
| Complimentary Buyer registrations to be redeemed by Monday, March 31. | 4 | 3 | 6 | 6 |
| All-attendee registration list distributed four (4) times.** | ✔ | ✔ | ✔ | ✔ |
| Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.* | ✔ | ✔ | ✔ | ✔ |
Three (3) minute speaking opportunity on Main Stage. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation. | ✔ | ✔ | ✔ | ✔ |
| Logo recognition as the official sponsor of featured speakers in email announcement of Main Stage and applicable communication. | ✔ | ✔ | ✔ | ✔ |
| VIP table at sponsored Main Stage session (8 people per table). | 1 | 1 | 2 | 2 |
| Verbal mention and logo recognition on Main Stage in reference to “meet and greet” with keynote speaker at the close of sponsored Main Stage. | ✔ | |||
| Logo recognition on cobranded step and repeat to be displayed during “meet and greet.” | ✔ |
This special event will bring together GBTA leaders to celebrate the global identity of GBTA through the work of our volunteers.
$8,000 CAD
- Two (2) complimentary Supplier registrations to be redeemed by Monday, March 31.
- Two (2) complimentary Buyer registrations to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- Ten (10) Invitations to the reception for supplier staff or buyers.
- Three (3) minute welcome remarks at Global Leaders Reception. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
- Verbal mention and logo recognition on stage at the Global Leaders Reception.
- Logo recognition on invitations for the Global Leaders Reception.
- Sponsor may provide up to four (4) pop-up banners to be displayed at Global Leaders Reception.
- Opportunity to include a prize draw for Global Leaders Reception. Sponsor is required to contribute a prize in order for drawing to take place.
- Opportunity to provide branded giveaways or gift bags during Global Leaders Reception. Recommended quantity to be provided by GBTA.
Enhance the Opening Reception with your brand presence and engagement activities. This event takes place at the Beanfield Centre where attendees will gather for entertainment, refreshments and networking!
$15,000 CAD
- Three (3) complimentary Supplier registrations to be redeemed by Monday, March 31.
- Four (4) complimentary Buyer registrations to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- Sponsor may provide up to six (6) pop-up banners to be displayed at Opening Reception.
- Logo recognition in email to all attendees promoting Opening Reception.
- Verbal mention of sponsor during Opening Reception.
- Opportunity to include a prize draw for Opening Reception. Sponsor is required to contribute a prize in order for drawing to take place.
- Opportunity to enhance Opening Reception with a sponsor-conducted activity or event engagement item, subject to GBTA approval.
Signature Sponsor is a top-tier opportunity designed for maximum exposure and direct engagement with buyers. With a mix of speaking opportunities, exclusive branding, and targeted marketing, this sponsorship provides an unparalleled platform to showcase your expertise and elevate your presence in the travel industry.
$65,000 CAD
- Ten (10) complimentary Supplier registration to be redeemed by Monday, March 31.
- Fourteen (14) complimentary Buyer registration to be redeemed by Monday, March 31 (non-transferable).
- All-attendee registration list distributed four (4) times.**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners.*
- 3-month banner ad placement on gbta.org and GBTA Hub (one creative allowed per month).
- 30-day GBTA Remarketing ad campaign targeting the Canadian market.
- Logo recognition on one (1) HTML email blast to registered attendees post-conference promoting Buyer-focused conference elements.
- Ten (10) minute speaking opportunity at Buyers Lunch. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
- Three (3) minute speaking opportunity at Buyers Breakfast. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
- Logo recognition on on-site signage/slides at Buyers Breakfast, provided by GBTA.
- Logo recognition on on-site signage/slides at Buyers Lunch, provided by GBTA.
- Seating for ten (10) sponsor representatives designating one (1) representative per table at Buyers Lunch.
- Sponsor may provide two (2) pop-up banners to be displayed in the breakfast area for the Buyers Breakfast.
- Sponsor may provide two (2) pop-up banners to be displayed in the coffee area for the Buyer-Only Direct Talk Session.
- Logo recognition on signage at Buyer-Only Direct Talk Session and sponsored Coffee Break, provided by GBTA.
- Opportunity to place a sustainable giveaway on attendee chairs at Buyers Lunch. Recommended quantity to be provided by GBTA.
- Opportunity to be included in the Buyers only Expo Scavenger Hunt. Buyers will visit your booth in order to enter. Sponsor is required to contribute a prize to participate.
*If sponsor purchases multiple sponsorship opportunities at various tiers, sponsor will be recognized at the highest sponsor level tier purchased.
**Distribution of All-attendee registration list will be provided four (4) times:
6 weeks prior – March 18 (Name, title, company, city)
4 weeks prior – April 1 (Name, title, company, city)
2 weeks prior – April 15 (Name, title, company, city, email)
1 week post – May 6 (Name, title, company, city, email)
Subject to PIPEDA, GDPR Compliance and GBTA Terms & Conditions
Contact Us
Ready to become a sponsor or need expert advice on which opportunity is best fit for your organization? Fill out the form below and a member of our sponsorship team will reach out to you shortly.